Media Presence & Messaging for Leaders
Overview
At the end of this programme, you will have a fail-safe messaging strategy for every media encounter along with the skills to deliver it.
The objective of this programme is to equip participants with the necessary skills, not only to survive encounters with the media but more positively, to confidently work with the media as an asset to the organisation.
Topics covered during the session
- Coping with nerves
- Making a positive start
- Taking control
- Handling interruptions
- Getting your message across
- Being memorable
- Dealing with crossfire
- Giving quotable quotes
- Having the last word
Who Should Attend
This training is suitable for anyone in management or higher who interacts with print, radio, or television media. It is tailored for those in upper management, directors, and CEOs, but everyone is welcome to attend.
Outline
An appearance on the media is a great way of getting your business, product, or service in front of a wide audience.
In this one-day programme you will gain insight on how the media works, and will participate in practice interviews to hone your personal skills, with recording, playback and assessment.
On the training day, which will be highly practical and interactive, Gavin Duffy will be joined by a camera director with full equipment, to replicate the studio experience.
You will finish the day understanding how to approach the media with your story, and how to deliver your messaging in a clear and interesting way.
You will have the opportunity to participate and almost every participant will get to try out the techniques presented during the day.
About the Trainer
Communications expert Gavin Duffy has spent the past 35 years delivering consultancy, and communications and leadership development, to corporations, social change entities and political groupings. He has coached and advised a number of Taoisigh, and many of the country’s top CEOs and Managing Partners.
One of Ireland’s leading business coaches and mentors, Gavin is publicly known for his work with entrepreneurs on all eight series of RTE’s Dragons’ Den. His early career in the media included presenting the first RTE television business programme, Marketplace; broadcasting on Morning Ireland on RTE Radio One; and co-founding regional radio station LMFM. Later Gavin became a serial entrepreneur and is now a veteran of over 40 start-ups. For more information you can visit their website here.
