ChatGPT for Marketing
Course Dates
Iteration 1:
- Day 1: Tuesday 19th November – 2:00 pm – 4:00 pm – Online
- Day 2: Tuesday 26th November – 2:00 pm – 4:00 pm – Online
- Day 3: Monday 2nd December – 2:00 pm – 4:00 pm – Online
About This Course
ChatGPT is the talk of the world right now. It is a revolutionary AI (Artificial Intelligence) technology that can be used in many ways with day-to-day business and marketing activities. Attend this course and find out how you can use ChatGPT in your business to help with creating and implementing your digital marketing strategy.
Objectives
This course will show participants how they can use ChatGPT to aid with developing and implementing their digital marketing strategy.
Course Outcomes
At the end of the course, each participant will:
- Know what ChatGPT is and how it is evolving.
- Be able to use ChatGPT to aid with content planning and development.
- Understand the pros and cons of using AI to create content.
- Be able to create a digital marketing plan using ChatGPT
- Be able to bulk-create content in Canva using prompts from ChatGPT and their own content plan
Course Content
- What is ChatGPT – what does it mean for the future of sales & marketing
- Using ChatGPT to assist with developing and rolling out your marketing strategy.
- ChatGPT prompts: Use a range of ChatGPT prompts that have been created by Be Dynamic for the participants to use during and take away after the training.
- Using ChatGPT for LinkedIn and other social media channels.
- Hands-on experience using ChatGPT (participants should have their ChatGPT account created prior to the course https://chat.openai.com/ )
- Key considerations when using ChatGPT.
- ChatGPT Pro: a walk through some of the new pro features like DALL·E 3, Advanced Data Analysis and Using Plugins.
- How to use the Canva Bulk Create feature to create posts in bulk using content planned in ChatGPT.
- Q & A throughout.
The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnet Ireland from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES.
As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.
