UCD Professional Academy Diploma in Digital Media Design


Live Online Part-time

  • Beginning Tuesday 19th March, 2024
  • One evening per week; 6:30pm to 9:30pm for 12 weeks
  • Session 1 – Tuesday 19th March – 6:30pm-9:30pm – online

About the Course

The Professional Academy Diploma in Digital Media Design will provide you with an informative, practical understanding and working knowledge of how to create and design a diverse number of visual deliverables for use on Social Media outlets such as Facebook, Twitter, TikTok, Instagram, LinkedIn etc. You will learn how to create and control engaging branding solutions such as banner ads, promotional videos, logo design, infographics, and custom icons as well as developing brand awareness and best practices for finding the perfect media platforms for your promotional needs and digital marketing development.

The course also provides in-depth training on how to compose and create perfect images every time from mobile devices and cameras and how to expand branding by utilising video creation and editing, working with audio tracks, setting up Vlogging and Podcasting processes as well as reviewing the very best in Hardware and Software (Mics, Cameras, Lighting etc.) options needed to get your visuals looking as professional and engaging as possible.

Upon completion of the course, you will have covered all aspects of visual creation for Digital Promotion and Social Media Marketing and will have all the required skills needed to confidently create audience-winning deliverables for production of high-end images, graphics, vector designs and videos as well as perusing Vlogging and Podcasting opportunities.

Resource Requirements

Learners will require the use of two devices; one to view the Zoom session (this can be a second display, an additional computer/laptop or a tablet) and the second device will be required to enable students to practice in real-time with in-class exercises.

Learners must ensure that they have permissions to install the required software applications below on their computers. They will be guided on how to register, download, and activate these apps in-class as part of their lessons.

  1. Photopea (free application)
  2. Canva PRO (€99 per month – cancel anytime)
  3. Affinity Designer (30-day free trial – €99 lifetime ownership)
  4. Adobe Premiere Rush (free application)

Learning Outcomes

By the end of this course, learners will be able to:

  • Demonstrate how to create engaging photo images utilise composition techniques and effect and edit for social, digital, and print media output.
  • Create and master visual vectors designs for creating logo brand Identities, engaging infographics, icons, charts, and typography.
  • Master CANVA creative capabilities for creating eye-catching promotions and advertisement campaigns for Social, Digital and Print Media output.
  • Create moving visuals by mastering Adobe Premiere Rush video editing software for utilising video for promotion on Social and Digital Media outlets.
  • Create your own Vlogging or Podcast mini studio environment with a strong focus on room set up, software and hardware and best practices for delivery.

Course Breakdown

  1. From Visual Concept to Delivery: Composing Effective Digital Images
  2. Bringing Digital Images Alive with Photopea
  3. Effective Image Manipulation & Design Effects with Photopea
  4. Creating Engaging Social Media Visuals with Canva – Part 1
  5. Creating Engaging Social Media Visuals with Canva – Part 2
  6. Creating Engaging Social Media Visuals with Canva – Part 3
  7. Creating Engaging Social Media Visuals with Canva – Part 4
  8. Vector Graphics & Infographics with Affinity Designer – Part 1
  9. Vector Graphics & Infographics with Affinity Designer – Part 2
  10. Working with Video & Audio: Adobe Premiere Rush – Part 1
  11. Working with Video & Audio: Adobe Premiere Rush – Part 2
  12. Vlogging & Podcasting: Environment, Equipment, Software & File Storage

Assessed Component Weighting Deadline

Assessed Component Weighting Deadline
Assessment 1: ‘Photo Montage’ 25% 2 weeks after course completion
Assessment 2:

‘Design Branding Deliverables for Social Media’

25% 2 weeks after course completion
Master Assessment: ‘Branded Video Production’ 50% 2 weeks after course completion

The goal of the assessments is to demonstrate how learners are thinking about putting course concepts, models, tools, and practices in their own context to demonstrate the original course learning outcomes.

UCD Professional Academy and CPD Hours

Drawing on UCD’s educational pedigree and addressing a specific demand in the workplace we have created the UCD Professional Academy to focus on shorter, practical, skills-based courses with more specific business objectives. We add value to employee training, driving high rates of staff engagement, with more versatile practical learning outcomes. We deliver practical training solutions, specifically designed to meet today’s business needs and our professional courses are not on the NFQ.

Please allow me share the current stance on CPD allocation as agreed with the Academic Director here at UCD PA and perhaps this may help explain how are courses provide benefits:

Upon successful completion, participants are awarded a certificate which details the commitment involved, which in the case of most courses is 36 hours. This allows HR departments to make a determination as to the allocation of CPD points for successful completion of our courses, according to their own internal CPD systems.

Courses are also assessed in line with the Professional Academy’s quality standards, and grades are confirmed on the certificate itself.
The Professional Academy Diploma is not on the National Framework of Qualifications as a credit bearing course. This is standard practice for professional courses of this nature where the need is for fresh and actionable skills (in a shorter form course) that are demonstrated immediately in the workplace.

About this form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnet Ireland from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.

12 weeks, 1 evening per week
Start & Finish Time
Members Fee
Non-Members Fee