ChatGPT for Marketing

Course Dates

• Day 1: Thursday 9th May – 9:30am to 11:30am – Online
• Day 2: Thursday 16th May – 9:30am to 11:30am – Online
• Day 3: Thursday 23rd May – 9:30am to 11:30am – Online
• Day 4: Thursday 30th May – 9:30am to 11:30am – Online

About This Course

ChatGPT is the talk of the world right now. It is a revolutionary AI (Artificial Intelligence) technology that can be used in many ways with day-to-day business & marketing activities. Attend this programme and find out how you can use ChatGPT in your business to reduce costs and time spent on day-to-day tasks.

Objectives

This webinar will give the attendees a detailed overview of ChatGPT and other AI systems and enable them to streamline processes and tasks using AI.

Course Outcomes

At the end of the webinar, each participant will:

• Know what ChatGPT is and how it is evolving
• Be able to use ChatGPT to aid with content planning, marketing and daily business tasks

Course Content

Module 1

• What is ChatGPT – what does it mean for the future of business and marketing
• Using AI to find out more about your customers and how to market to them
• Using AI to aid with website content planning & development and SEO.
• Writing case studies and blogs using AI
• Creating customised blog and case study prompts for your business

Module 2: Using ChatGPT in social media:

• Planning a social media content calendar
• Writing impactful bios and LinkedIn headlines and about section
• Using ChatGPT/Canva Magic Write and Canva Bulk Create together to create content in bulk
• Creating customised social media ChatGPT prompts

Module 3

• Using ChatGPT and other AI tools to help with planning and creating email marketing campaigns.
• Creating ChatGPT customised prompts for your email marketing
• Using ChatGPT to analyse analytics and insights reports (Advanced Data Analysis tool)

Module 4

• Other AI tools that will assist with marketing tasks and day-to-day business
• Ways to use ChatGPT to streamline and speed up day-to-day tasks
• Creating reports, procedure & policy documents etc.
• Top prompts to use to get the most out of ChatGPT for general day-to-day tasks
• Tools to test for plagiarism

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As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.