An Introduction to Design Thinking


This Masterclass introduces Design Thinking methodology. You will discover how to apply the principles of Design Thinking to address real world challenges in your own business or organisation. You will learn how to apply a user-centred, iterative approach when tackling complex problems and developing products and services. You will examine the use of empathy mapping as a process for understanding a customer’s journey to your product or service.

Learning Outcomes

  • Core elements of Design Thinking
  • Design Thinking with empathy

What You’ll Learn

  • An introduction to Design Thinking processes and methods
  • An appreciation of the importance of empathy in Design Thinking

About the Trainer

Jonathan Bannister BA – Design Thinker 

In October 2020, the World Economic Forum affirmed that the three most critical skills businesses require to remain competitive and manage change over the next five years are innovation, active learning and complex problem-solving. These skills are the very skills that Jonathan has spent the last decade helping leaders embed in their organisations.

As part of the Creative Education Foundation’s core faculty, Jonathan is at the forefront of designing and delivering courses in creativity, design thinking, design sprints, and complex problem-solving. Jonathan has also designed the Social Business Canvas, a tool to help social entrepreneurs design and map their business models. Jonathan helps to transform organisations and leaders across both the public and private sectors including Nottingham Business School, BlueJeans, Morgan Sindall and Fauceria.

This course can also be run as an in-company programme delivered on-site to meet your specific requirements. For more information on in-company delivery, or if you have any questions regarding this course, please Click Here.

The event is now sold out. If you’d like to be added to our waitlist, please email
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