SEO Health Check: Optimise Your Site for Search and AI - Online

Objectives

At the end of the workshop, you will know the strengths and weaknesses of your website SEO and will have an action plan to implement after the course.
Course Outcomes

Outcomes

At the end of the workshop, you will:

• Have the skills, tools and knowledge to be able to optimise your site for search engines like Google
• Have audited your website using an SEO checklist and will have created an action plan
• Be able to communicate effectively with your web/SEO team.

Course Content

• How search engines work – understanding of how Google ranks pages.
• Understanding the different factors that impact your search engine ranking
• Key components of SEO: on-page, off-page, local and technical SEO.
• Complete an on-page SEO checklist that will review the key factors in optimising your site for Google
• AIO and AEO: optimising for AI overviews and answer engines
• Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of your SEO, including Google Search Console

Pre-requisites

All you need is yourself and your laptop to participate in the practical elements.

About the Trainer

Passionately providing Digital Marketing Training, Consultancy & Services in Ireland since 2002

Be Dynamic was formed with the objective to provide affordable digital marketing training, consultancy and services in Ireland. I understand how difficult it can be to run a business especially in these hard times and how important it is for your website to perform well and bring in much-needed sales.