Meta, TikTok & WhatsApp Marketing for Business Masterclass - Online
Course Dates
Iteration 1:
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- Day 1: Wednesday 2nd September – 10am to 1pm – Online
- Day 2: Wednesday 9th September – 10am to 1pm – Online
Overview
This practical course is designed to help businesses and organisations use Facebook, Instagram, and TikTok advertising, as well as WhatsApp marketing, more effectively to build visibility, generate leads, and drive sales. Over two sessions, participants will learn how to plan campaigns, improve targeting, create stronger content, and use WhatsApp as a more direct, personal marketing channel.
Outcomes
At the end of the workshop, you will:
- Understand how Facebook and Instagram advertising, TikTok advertising, and WhatsApp marketing can support business growth
- Be able to plan campaigns aligned to business goals and customer journeys
- Know how to use Meta Ads Manager to create and manage Facebook and Instagram campaigns
- Understand TikTok advertising options and what creative works best on the platform
- Be able to create more effective audience targeting across paid social campaigns
- Understand how WhatsApp Business can support customer communication, lead generation, and sales
- Know how to use key WhatsApp Business features and tools more effectively
- Understand GDPR considerations when using WhatsApp for marketing
- Be able to measure campaign performance and identify areas for improvement
- Leave with practical actions they can apply immediately in their business.
Course Content
Facebook, Instagram & TikTok Advertising
- Understanding the role of paid social in the customer journey
- Boosting versus Ads Manager: when to use each
- Setting up Meta Business Portfolio and key account essentials
- Creating saved, custom, lookalike and remarketing audiences
- Planning campaigns for awareness, engagement, leads and sales
- Choosing the right ad objectives, placements and creative formats
- Writing stronger ad copy and calls to action
- Understanding how TikTok advertising differs from Meta
- Boosting TikTok posts versus using the desktop ads manager
- What users respond to on TikTok and how to create ads that feel native to the platform
- Budget setting, benchmarking and key performance indicators
- Reviewing ad performance and understanding what the results are telling you.
WhatsApp Marketing for Business
- What WhatsApp marketing is and how businesses are using it effectively
- WhatsApp versus WhatsApp Business: key differences
- Where WhatsApp fits within a wider digital marketing strategy
- Setting up a professional WhatsApp Business profile
- Using quick replies, automated replies, labels and catalogues
- Broadcast lists versus groups and when to use each
- GDPR, opt-ins and responsible customer communication
- Creating simple WhatsApp campaigns for promotions, launches, reminders and customer follow-up
- Using WhatsApp to support leads, sales and customer retention
- Exploring useful tools to support WhatsApp marketing activity
- Measuring engagement and identifying what works best for your audience
- Building a practical action plan for using WhatsApp more strategically in the business.
Practical Exercises
- Plan a Meta campaign for a real business goal
- Build an audience targeting plan for Facebook or Instagram advertising
- Develop a TikTok ad idea with hook, concept and call to action
- Review or set up key WhatsApp Business features
- Draft a WhatsApp campaign for a promotion, product, service or event
Pre-requisites
You should bring your laptop to this course to participate in the practical elements. Participants should have access to their Meta Ad Manager and TikTok Ad Manager on their laptop/PC browser.
About the Trainer
Passionately providing Digital Marketing Training, Consultancy & Services in Ireland since 2002
Be Dynamic was formed with the objective to provide affordable digital marketing training, consultancy and services in Ireland. I understand how difficult it can be to run a business especially in these hard times and how important it is for your website to perform well and bring in much-needed sales.
