Building Influence on LinkedIn: From Company Pages to Leadership Profiles - Webinar

Overview

LinkedIn is the most powerful social platform for reaching business and stakeholder audiences, however many companies underuse the platform, treating company pages and individual profiles in isolation rather than as a connected strategic asset.

Cathy Cullen has worked with top CEOs in Ireland and the UK to build their reach and reputation through the platform. She has supported organisations from startups to listed entities with enhancing and accelerating their company profiles. In this session, she’ll share evidence based strategies for building corporate and personal reputation through LinkedIn.

Learning Outcomes

By the end of this webinar, participants will learn how to:

• Activate senior leaders’ LinkedIn profiles to amplify corporate messages with credibility and authenticity
• Strengthen organisational reputation and visibility with stakeholders, media, and potential talent
• Understand how LinkedIn’s algorithm works, and how to use it effectively
• Avoid common mistakes that limit reach, engagement, and trust
• Leave with a clear set of actions and best-practice guidelines for both company pages and individual profiles

Why should I attend

LinkedIn is the most influential platform for reaching business and stakeholder audiences, yet many organisations fail to use it strategically. This workshop will show you how to strengthen both your company page and individual leadership profiles to build credibility, visibility, and influence. Led by an expert who has worked with leaders and teams across Ireland and the UK, the session provides practical, evidence-based insights into what actually works on LinkedIn. You’ll leave with clear, actionable steps to enhance reputation, avoid common pitfalls, and maximise the impact of your LinkedIn activity.

About the Speaker

Cathy of Cathy Cullen Communications is an experienced, award-winning communications consultant and trainer based in Cork. With over 15 years of experience across Ireland, the UK and Australia, she helps leaders, teams, and brands communicate with clarity and impact.