AI for Business Success - Online
Course Dates
Iteration 1:
- Day 1: Monday 17th November – 2pm to 4:30pm – Online
- Day 2: Monday 24th November – 2pm to 4:30pm – Online
Iteration 2:
- Day 1: Wednesday 18th February – 2pm to 4:30pm – Online
- Day 2: Wednesday 25th February – 2pm to 4:30pm – Online
About This Course
This hands-on training session will equip participants with the skills to leverage ChatGPT and cutting-edge AI tools to streamline business workflows, create professional communications, support strategic decision-making, and enhance overall productivity across various business functions.
Objectives
This course will demonstrate to participants how they can utilise AI tools, such as ChatGPT, to support their business strategy, operations, marketing and communications.
Course Outcomes
At the end of the course, each participant will:
- Understand how to integrate AI tools into their everyday business activities
- Learn how to create and customise their own GPTs for specific tasks
- Be able to set up scheduled tasks within ChatGPT
- Be able to develop AI-powered marketing plans, marketing content, investor pitch decks, tender documents, presentations, policy/procedure documents, etc
- Know how to connect ChatGPT with online files, e.g., OneDrive, to streamline access and content management.
- Be aware of their obligations under the EU AI Act and business best practices for ethical AI use
- Know how to be more sustainable in their approach to using AI
Course Content
1. Introduction to AI for Marketing
- What is AI – what does it mean for the future of business operations, communications, and decision-making
- A walk-through of ChatGPT’s key features and settings.
- Introduction to the EU AI Act and implications for businesses using AI2.
- AI & Accessibility – a checklist will be provided
2. Creating and Customising GPTs
- Step-by-step guide to creating your own GPT for business tasks
- Customising GPTs for specific business needs: HR, finance, customer service, etc.
3. Scheduling & Automation with ChatGPT
- How to set up scheduled tasks within ChatGPT
- Hands-on practice scheduling practical tasks
4. Hands-On ChatGPT Prompting for Business
- Exploring ChatGPT’s capabilities in agent mode
- Enhancing professional communications: emails, reports, policies and presentations
- Using AI to assist with writing investor pitches, proposals etc
- Practical exercises with prompts that participants can use during and after the training
5. AI for Marketing
- Using AI to develop marketing strategies and content plans
- ChatGPT prompts for blog posts, captions, and website content. Writing content that doesn’t get penalised by Google when ranking it.
- Using ChatGPT for LinkedIn and other social media channels
- Generating engaging social media content, carousels, and ad creatives
- Enhancing video, image, and text content effectively with AI tools
6. Connecting ChatGPT with Business Files
- Integrating ChatGPT with online files and knowledge bases
- Best practices for secure and effective use
Q & A Throughout
Pre Requisite
Ideally, participants would have a Business ChatGPT account (€34 per month) created before the course and be able to take part in the practical exercises.
