Pure Cork is a strategic initiative, started in 2015, which set out to brand Cork as a visitor destination. In developing the brand, the name Cork has been used to represent both the county and city of Cork. The strategy, led by Cork City and County Councils and a high-level Tourism Strategy Group, set out a vision and action plan which gives cohesive direction to the future growth of tourism in Cork.
This process was supported by Fáilte Ireland, Tourism Ireland and relevant industry stakeholders, and the strategy was launched in January 2016. The objective of the strategy is to maximize the economic return from tourism in Cork.
Cork is Ireland’s Maritime Haven with a significant maritime history spanning over a thousand years, set in a beautiful soft coastal environment where the land, the people and their culture will allow you to discover a quirky way to stimulate all of your senses.