Podcast Workshop – Increase Customer & Employee Engagement
Adding a Podcast to your Digital Business Strategy – Why & How to start your own Podcast
Podcasts are exploding and the barrier to entry is lower than ever. Just check out any of the stats on how much time professionals spend listening to podcasting and you’ll quickly realise there is huge potential in this evolving and maturing industry.
For SME and Sole traders, podcasts are an excellent way to market their product and services, build brand awareness, tell their story, and attract customers.
For larger companies, creating a podcast for their internal communications and employee engagement is also on the increase and a great way for the company to share their values, goals, objectives with every employee in an authentic way.
What’s included in this workshop?
In this introductory workshop, you will learn about the why and how to create a podcast. This is an interactive session where you will leave clearer on what the ‘why’ for creating a podcast is. Most podcasts fail because they dive in without a view purpose.
You will leave with a step-by-step guide on how to start their own podcast, with options on how much to spend!
Areas covered include:
- Why create a podcast for your business/brand?
- Define your podcast why statement?
- How to get started
- Hardware Equipment, Software
- Media Hosts
- Process & Workflow Guide – Tools to use
- Marketing & Advertising
- Getting Ready for Launch
- Lessons Learned for over 150 episodes released
- Q&A & Next Steps
If you would like to pay online, you ca do so now by clicking on the appropriate button for your membership type