LinkedIn for Sales
Learn how to use LinkedIn to drive sales and generate leads through building trust through your personal and company brand.
What is this training course all about?
- Build your LinkedIn confidence.
- Craft and shape LinkedIn to sell your personal brand and company brand.
- Drive sales & find new leads through creating a polished personal profile.
- Create a relevant, engaging and professional Company Page that enhances your brand and sells.
- Find new connections and how to grow your network confidently.
- Learn insider digital marketing tricks of the trade around balancing a busy job with creating content that works to drive engagement with your potential customers.
What will be covered?
- Marketing Foundations & Strategy
Why we need to build trust to sell on LinkedIn
- Personal profiles
Step by step practical tasks covering everything from the cover image, headline, personal summary, work history, the importance of formatting, endorsements v recommendations, and how to ask for a recommendation.
- Growing your network – searching and connecting
How to use the free search option to find the right people.
How to create a personalised note and to connect in the right way on desktop and mobile
- Content strategy for personal profiles
Content strategy and posting content – how to post these properly for maximum engagement
- Tracking data and analytics
How to track data and analytics on posts and why this is essential
- Privacy and communications
What a search engine can see and privacy settings
- Company page / LinkedIn Pages
Defining your company page content
Company page analytics
If you would like to pay online, you ca do so now by clicking on the appropriate button for your membership type