Google Analytics

Overview

Are you swimming in a sea of data?
This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

Learning Objectives

After attending this Google Analytics workshop you’ll have:

• A clear understanding of the important metrics to look for in a Google Analytics account
• A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
• Tips on how to produce better reports that contain actionable insights which you can use to power your business.

Schedule Outline

The course will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics – so right from the start you’ll know your bounce rate from your conversion rate.
Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.
This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

What does this mean?
It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.
After goal setting we will look at all the different way’s to view your customers and you’ll be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics.

Entry Requirements

Fundamental knowledge of Google Analytics

Who Should Attend

This course is ideal for marketing professionals, IT professionals and business owners.

About the Trainer

Joanne has over 10 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.

Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.

Top 3 Learning Outcomes

1. Identify and understand the important metrics to look for when using a web analytics package.
2. Have a clear understanding of how to identify, set-up and use goals and funnels to assess content quality.
3. Produce better digital campaign reports that contain actionable insights that can be used to power a business.

This course can also be run as an in-company programme delivered on-site to meet your specific requirements. For more information on in-company delivery, or if you have any questions regarding this course, please Click Here.

About This Form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnet Ireland from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.