Google Analytics

Thank you

for your booking for {{COURSE_NAME}}
commencing on {{STARTING_DATE}}.

Thank you for your booking for {{COURSE_NAME}} commencing on {{STARTING_DATE}}.

We will be in touch a few days before the course starts to confirm details such as venue, start & finish time etc. Please feel free to contact us in the meantime if you have any queries.

Cancellations made in the final 72 hours before a course commences will be charged in full.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.

Contacting the Cork Chamber Skillnet Team:

Aoife Dunne, Training Network Manager
Tel: 021-4530141
E-Mail: aoife@corkchamber.ie

Kate Murray, Training Network Executive
Tel: 021-4530142
E-Mail: kate@corkchamber.ie

Overview

Are you swimming in a sea of data?

This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

Objectives

After attending this Google Analytics workshop you’ll have:

• A clear understanding of the important metrics to look for in a Google Analytics account
• A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
• Tips on how to produce better reports that contain actionable insights which you can use to power your business.

Who Should Attend?

This course is ideal for marketing professionals, IT professionals and all business owners.

Outline

The course will start with a walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics – so right from the start, you’ll know your bounce rate from your conversion rate.

Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.

What does this mean?

It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting, we will look at all the different way’s to view your customers and you’ll be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics.

After an in-depth look at getting actionable insights from most of the reports available, we’ll finish off looking at dashboards, custom reporting, scheduling reporting, the top 20 reports and a market overview and forecast.

Entry Requirements

Fundamental knowledge of Google Analytics

About This Form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnet Ireland from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.

Step 1 of 3

33%

Company Details
Course name
Start date
Company details*
Company Address*
Is your company a member of Cork Chamber?*
Trainee / Attendee Details
First Name*
Surname*
Gender
Age
Home County*
Email*
Mobile Number*
Education*
What is your highest level of educational attainment to date, based on the National Framework of Qualifications? Please Note: If your highest qualification was attained overseas, and is not directly represented, please choose the appropriate equivalent.
Occupational Category*
Special Requirements
If you have any special requirements please note them here and we will endeavour to accommodate them for you

Trainee Privacy
Welcome to your Skillnet Ireland training programme. This Trainee Profile Form is used by Skillnet Ireland and BiznetCork Skillnet (the "Learning Network") to collect profile information relating to participants on training programmes partially or fully-funded by Skillnet Ireland from the National Training Fund through the Department of Education and Skills (DES). We ask you to complete this Form where you will share certain personal details. At the end of your Skillnet Ireland training programme you will be asked to complete a Reaction to Learning Form. The data you provide is invaluable to our continued efforts to provide a wide range of relevant and desirable training programmes, to communicate with you, and to enable us to operate effectively. Skillnet Ireland and the Learning Network will comply with all applicable Data Protection Legislation in the processing of the information and personal data provided by you in this Form and the Reaction to Learning Form. Your data will be processed in line with the Skillnet Ireland Trainee Privacy Statement which you can access on the Skillnet Ireland website: https://www.skillnetireland.ie/data-protection/Skillnet-Ireland-Trainee-Privacy-Statement Your information will be shared with third parties in certain specific circumstances: 1) for the purposes of delivering Skillnet Ireland training programmes via the Learning Network 2) for the purposes of securely storing participant information with our IT services provider 3) for the purpose of conducting surveys to evaluate the quality and impact of the programmes delivered by the Learning Network. For such surveys, you may be contacted at some point in the future (no longer than 24 months following completion of your training with the Learning Network) either by telephone or email 4) for the purpose of providing DES with statistical information to help inform national policy in relation to skills. Only aggregated and statistical data will be reported to the DES. Should you have any queries in relation to this information please email the Skillnet Ireland Data Protection Officer at dpo@skillnetireland.ie
Trainee Privacy Statement*
- I Agree
By checking the box above, I agree to provide Skillnet Ireland with my personal data and permit it to process and store this personal information for the purposes described above and under the terms of the Skillnet Ireland Trainee Privacy Statement
Trainee Privacy Statement*
- I agree
By checking the box above, I agree to provide the Learning Network with my personal data and permit it to process and store this personal information for the purposes described above and under the terms of the Learning Network's Trainee Privacy Statement.
Contacting You*
- Yes please add me to the mailing list to get exclusives offers and updates
- I do not wish to be contacted
Should you wish to receive further information regarding training programmes managed or administered by Cork Chamber Skillnet, please indicate your preferred method of contact by checking any of the following options above: