Diploma in Digital Marketing – QQI Level 5

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Contacting the Cork Chamber Skillnet Team:

Kate Murray, Training Network Executive
Tel: 021-4530142
E-Mail: kate@corkchamber.ie

Digital Boot-Camp Course Overview

Life for marketers used to be more straightforward. Reaching customers was easier if you were able to create a compelling message based on identifying customer needs. Now, marketers are required to build immersive experiences that engage customers and seamlessly integrate a whole new range of skills and capabilities.

The Diploma in Digital Marketing is delivered by digital marketing experts and is designed to equip you with the most up-to-date tools and techniques to drive and deliver a digital marketing strategy that will reach, engage, inform and delight your customers.

Course Dates:

October Boot-camp – dates to be confirmed

Module 1 – Creating a Digital Marketing Strategy

Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module, you will learn the principals of creating a good digital marketing strategy including:

Define your business objectives and decide on how your marketing and digital marketing can support these
Customer insights; what do you know about your customer
Understand the marketing environment
Creating a plan for your target audience

Module 2 – Creating an Effective Website

What does a good web development look like
Creating a good user experience

Module 3 – Optimising Your Website

How to maintain and improve your website’s visibility (SEO & SEM)
Understanding the key steps to ensure your website is found online by customers and converts the highest possible percentage of visitors

Module 4 – Content Marketing

Developing content for your audience
How to blog
How to adopt a voice and tone for your brand
An introduction to inbound marketing

Module 5 – Creating Online Video

Creating good video content
How to distribute video content

Module 6 – Google Adwords/PPC

How to set up, implement and monitor a Google Adwords campaign

Module 7 – Online Display Advertising

What is online display advertising and what are the various channels
Develop an online advertising campaign; pick a format and create your ad and decide where your ads will run and your budget
Maximising your platforms including Google Display Network
Maximise your audience reach by retargeting and remarketing

Module 8 & 9 – Social Media Marketing

Online PR for your brand
Understand and reach your customer on Social Media
Effective tools for b2b and b2c

Module 10 – Email Marketing and Lead Generation

Building an effective database
Good database management and GDPR
Creating effective content for your email
Time and measure your campaign
Generating quality inbound leads

Module 11 – Website Analytics

Generate effective reports
How to analyse data
Derive useful insights from your data
Turn insights into actions to improve your website performance

Module 12 – Creating an Integrated Digital Marketing Plan

During this module, you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your return on investment.

Award:

Participants who attend will be awarded an Irish Times Training Diploma in Digital Marketing. On successful completion of the assignments, participants will be awarded a QQI Level 5 minor award in Digital Marketing (5N1364).

This course can also be run as an in-company programme delivered on-site to meet your specific requirements. For more information on in-company delivery, or if you have any questions regarding this course, please Click Here.

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Diploma in Digital Marketing – QQI Level 5

Digital Boot-Camp Course Overview