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Google Analytics

Start Date Tuesday, 27th February 2018
Duration One day
Start & Finish Time 9.00 am - 4.30 pm
Trainer Joanne Casey
Places 12
Location Cork International Hotel
Members Fee €160.00
Non-Members Fee €190.00

Book a place on this course

To book a place on this course, please complete the following online form.


Overview

Are you swimming in a sea of data?

This course will leave you with a clear understanding of how to get the most out of your Google Analytics account.

Objectives

After attending this Google Analytics workshop you’ll have:

• A clear understanding of the important metrics to look for in a Google Analytics account
• A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
• Tips on how to produce better reports that contain actionable insights which you can use to power your business.

Who Should Attend?

This course is ideal for marketing professionals, IT professionals and all business owners.

Outline

The course will start with walk through the interface, this includes showing you how you can remove your own traffic from your Google Analytics reports before an overview of the account metrics - so right from the start you’ll know your bounce rate from your conversion rate.

Before going into individual reports we’ll concentrate on the one factor that is commonly cited as the reason why most companies fail at web analytics: goal setting.

This course will walk you through step-by-step how to identify, set-up and manage website goals in your Google Analytics account so each participant walks away with goals (and possibly funnels) injected into their account and ready to use.


What does this mean?


It will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.

After goal setting we will look at all the different way’s to view your customers and you’ll be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics.

After an in-depth look at getting actionable insights from most of the reports available, we’ll finish off looking at dashboards, custom reporting, scheduling reporting, the top 20 reports and a market overview and forecast.

Entry Requirements

Fundamental knowledge of Google Analytics

About this form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnets from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES. Separately, Skillnets will inform the Department of Social Protection (DSP) about the attendance of individuals in receipt of income support from DSP on short courses (i.e. 20 days or less). This is part of an arrangement with the Department, which supports the participation of its clients on Skillnets programmes.

Please Note: The number of free places available on this course are limited, and may already be allocated. In filling in this form, you are requesting a place on this course as opposed to making a confirmed booking. A member of our training team will be in touch closer to the course start date to advise if we are in a position to offer you a place on this course. If we are not able to offer you a place on this course, your request will be kept on file for future courses.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.

 

BiznetCork Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

NDP - Education and Skills - Skillnets - Finuas

For further information please visit www.skillnets.ie


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