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Digital Marketing Seminar

Start Date Monday, 20th November 2017
Duration 2 days - 20th/24h November
Start & Finish Time 9.30am-5pm
Trainer Damien Mulley (MUlley Communications), Sandra Hennessy (BeDynamic) Marie Murphy (SafeDataMatters)
Places A waiting list is currently in operation for this course. Please contact us if you'd like to be added.
Location Clayton Hotels Silversprings
Members Fee €100.00
Non-Members Fee €100.00

Overview

We are holding a Digital Marketing 2 day seminar on the 20th and 24th of November. We have some great trainers who will be giving the sessions below over the 2 days (Days can be booked independently of each other)

Two days are €100 and one day is €60

Outline

20th November

Morning Session:

Instagram for Business – Best Practice Workshop

There are over 1.4 Million people in Ireland with Instagram accounts,
800,000 people are on it daily. It has replaced Facebook as the main place to be for the under 30s.
In this workshop we'll look at: How to get followers and increase reach with Instagram, the best content for Instagram: Photos, videos and filters, Instagram Stories, Instagram Live, Advertising for Instagram.

or

Effective/strategic communications using social media

Afternoon Session:

Facebook Advertising Introduction – Best Way to Run Adverts on Facebook

400 people who are SME owners in Cork watched a video ad about this seminar. It took us 5 minutes to get the ad running and the cost was
€8 to be seen by those 400 people. That's 2 cents per person. Highly targeted cheap ads are easy to do on Facebook. In this seminar we'll show you how easy it is and equip you with the knowledge to run these yourself.

or

Communicating your Corporate Social Responsibility on Social Media

Evening Session:

LinkedIn Advanced – How to get the most out of your LinkedIn without going premium

Over 1 Million people in Ireland use LinkedIn every month. LinkedIn is one of the only B2B social networks but yet is underused by most business people. This practical workshop will show you how t find and easily connect to people in all levels in a company, how to build your expertise and how to get the best leads, all while not having to pay for the premium tools that are normally needed to do this.

or
Using Twitter for B2B Sales

24th November

Morning Sessions:

Data Protection for Digital Marketing(GDPR)
GDPR – Digital marketing with consent!
Many data protection activities are carried out with consent as the legal basis for processing but none more so than marketing. This workshop will examine how the GDPR is raising the bar for consent and what digital marketers must do to transition their current digital marketing activities to be GDPR compliant. How should current marketing databases be evaluated to ensure they continue to comply with data protection legislation? How can current marketing activities be adopted to be GDPR friendly? How can marketers ensure they meet the comprehensive data subject rights laid down in the GDPR?

or

Search Engine Optimisation
SEO is much more than putting keywords on a page. After this session you will understand the difference between each of Googles algorithms (Hummingbird, Pigeon, Panda, Penguin and RankBrain) and what you need to do to improve your search engine ranking. It will be broken into three modules:

1. Getting found: learn some key tips on how to optimise your site better for search including researching keywords and on-page SEO techniques.
2. Getting the click: everything that happens on your website from a search engine click has an impact on your search engine position. Learn what and how they impact your ranking and what you need to do to improve your website effectiveness and search engine ranking.
3. Content marketing: the crux of any SEO campaign is and must be about having/creating great content. Learn how content marketing can impact your search engine ranking.


Afternoon Sessions:

Email Marketing
Email marketing is still one of the most effective channels for converting sales and leads but there are some key steps to consider before creating and sending your first campaign. In this session you will be walked through how to create an impactful, effective email marketing campaign looking at 4 main areas:
1. Data protection: learn what processes you need to put in place to ensure your email marketing is complying with current and future data protection regulations
2. Email content: what works and what doesn’t
3. Split testing: what elements to split test and how to implement it successfully
4. Reporting: what are your reports telling you about your campaigns

or

Data Protection for Digital Marketing (GDPR)
GDPR – Digital marketing with consent!
Many data protection activities are carried out with consent as the legal basis for processing but none more so than marketing. This workshop will examine how the GDPR is raising the bar for consent and what digital marketers must do to transition their current digital marketing activities to be GDPR compliant. How should current marketing databases be evaluated to ensure they continue to comply with data protection legislation? How can current marketing activities be adopted to be GDPR friendly? How can marketers ensure they meet the comprehensive data subject rights laid down in the GDPR?


Evening Sessions:

Data Protection for Digital Marketing (GDPR)

GDPR – Digital marketing with consent!
Many data protection activities are carried out with consent as the legal basis for processing but none more so than marketing. This workshop will examine how the GDPR is raising the bar for consent and what digital marketers must do to transition their current digital marketing activities to be GDPR compliant. How should current marketing databases be evaluated to ensure they continue to comply with data protection legislation? How can current marketing activities be adopted to be GDPR friendly? How can marketers ensure they meet the comprehensive data subject rights laid down in the GDPR?

or

Video for Social Media – YouTube, Twitter, Instagram and Facebook

Video relays far more information than images and text. With the ubiquity of smart phones, high quality video is easy to produce with Facebook and Instagram giving priority to video in their feeds. We'll look at producing videos and how to distribute your video on YouTube, Facebook, Instagram, LinkedIn and Twitter where each space has a different audience and a different way of marketing your video. We'll also look at captioning your videos since 80% of people who look at video on their smartphones have their sound off.


About this form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnets from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES. Separately, Skillnets will inform the Department of Social Protection (DSP) about the attendance of individuals in receipt of income support from DSP on short courses (i.e. 20 days or less). This is part of an arrangement with the Department, which supports the participation of its clients on Skillnets programmes.

Please Note: The number of free places available on this course are limited, and may already be allocated. In filling in this form, you are requesting a place on this course as opposed to making a confirmed booking. A member of our training team will be in touch closer to the course start date to advise if we are in a position to offer you a place on this course. If we are not able to offer you a place on this course, your request will be kept on file for future courses.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.

 

BiznetCork Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

NDP - Education and Skills - Skillnets - Finuas

For further information please visit www.skillnets.ie


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