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Google Tag Manager

Start Date Friday, 13th October 2017
Duration 1 Day
Start & Finish Time 9.00am-4.30pm
Trainer Joanne Casey - GlowMetrics
Places 12
Location Clayton Hotel, Silversprings
Members Fee €180.00
Non-Members Fee €220.00

Book / Request a place on this course

To book/request a place on this course, please complete the following online form.


This course will teach participants about the benefit of using Google Tag Manager to tag and track a website and will ensure that they can actively create, edit and publish their own tags on completion of the course.


- Understand why Google Tag Manager is important.
- Learn the differences in Tags, Triggers and Variables.
- Be able to create tags, triggers and variables for their own website.
- Be able to use tags as goals in Google Analytics.
- Know how to sufficiently test, debug and publish tag changes.

Who Should Attend?

Marketing managers/directors/ CEO’s/ IT professionals


Participants will be tasked to create their own Google Tag Manager account and create tags, triggers and variables, publish and test tags using Google Tag Assist.


Topics covered include:
- GTM: What is it? (Introduction)
- Terminology: Tags, Triggers, Variables
- Account Setup
- Measurement Plan
- Transitioning from GA to GTM
- Tags: Setup and Examples
- Triggers: Setup and Examples
- Blocking Rules & Exceptions
- Variables: Setup and Examples
- Real Life Scenarios & Examples (e.g. tracking Outbound Link Clicks, Newsletter Signups, Button Clicks, Cross Domain Tracking)
- Custom HTML tags (e.g. Facebook)
- Folders
- Naming Conventions
- Best Practice
- Testing & Debugging
- Publishing Changes
- Further Reading

About this form

The purpose of this booking form is to gather profile information about participants on programmes funded by Skillnets from the National Training Fund through the Department of Education & Skills (DES). Only aggregated participant data will be reported to the DES. Separately, Skillnets will inform the Department of Social Protection (DSP) about the attendance of individuals in receipt of income support from DSP on short courses (i.e. 20 days or less). This is part of an arrangement with the Department, which supports the participation of its clients on Skillnets programmes.

Please Note: The number of free places available on this course are limited, and may already be allocated. In filling in this form, you are requesting a place on this course as opposed to making a confirmed booking. A member of our training team will be in touch closer to the course start date to advise if we are in a position to offer you a place on this course. If we are not able to offer you a place on this course, your request will be kept on file for future courses.

As an ongoing quality control measure and to ensure the highest possible standard of training, courses may be inspected from time to time.


BiznetCork Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

NDP - Education and Skills - Skillnets - Finuas

For further information please visit

Cork Chamber©, Fitzgerald House, Summerhill North, Cork, T23 TD90, Tel: (021) 4509044, Email:, Company Registration Number - 13918

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