Cork based Green Lamb announce Jodie Kidd Performance Collection.

8th June 2015

New Irish ladies fitness brand - Green Lamb Jodie Kidd Performance Collection

Cork based Eurostyle Group have announced the launch of a new ladies fitness brand this week featuring supermodel Jodie Kidd. The collaboration sees the launch of a new ladies performance clothing collection ‘Green Lamb Jodie Kidd Performance Collection’ now available online from the brands new ecommerce website www.greenlamb.com and in the UK online with Amazon and House of Fraser.

‘The main focus of our business for the last 25 years have been golf clothing and we wanted to explore other aspects of ladies sports fashion. Ladies fitness and performance clothing is the fastest growing segment of sports clothing at present. Having studied the ladies fitness market we noticed a gap for women’s fashionable performance clothing. Almost everything that was available was from mass market sportswear brands or luxury fitness brands, with very little in between. Green Lamb Jodie Kidd Performance Collection aims to fill that gap with performance clothing specifically designed to perfectly fit British and Irish women’ Peter Dwyer, Green Lamb Marketing Director.

“We focused on 3 key features when we first sat down to work on this collection - Function, Fashion and Fit. We kept returning to all 3 of these key elements for every single style,” said Jodie Kidd, who has been putting the entire collection through its paces recently. “This is a really exciting collaboration for me. I’ve known the Green Lamb brand for a long time and to be collaborating on the launch of this Performance Collection is a real thrill. Who doesn’t want to look and feel good after a class especially if I am meeting the girls for breakfast?”

The brand was developed specifically to appeal to fashion conscious consumers who demand high performance clothing that can take them directly from their fitness class to coffee with friends, without changing.
With a focus on quality lifestyle products for use before, during and after working out, Green Lamb is a premium collection of performance clothing.

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