Winning turnout at Mii Cork Event hosted at Logitech

7th November 2014

Cork based company Logitech talks Innovation, Sales and Marketing, and ‘Winning by Design’ at MII Cork event.
Thursday 6th of November saw a great turn out at The Marketing Institute of Ireland (MII) Cork’s ‘Winning by Design’ event hosted at Logitech Ireland, Airport Business Park, Cork.

The event focused on innovative design thinking and how Logitech use this to bring a product from the initial concept through the ultimate sales and marketing activities using customer insights. Guests on the night were also given a tour of Logitech’s innovative engineering and design areas including a New York style apartment which is used for gathering user insights in live scenarios.

Speaking on the night Audrey Burke-McCarthy, Chair of MII Cork highlighted the fascinating nature of this global company’s marketing activities; “Logitech has shown us that even in the digital age, with a tech company, traditional marketing activity still remains relevant and possesses the ability to connect with the customer in a manner that reflects the customer’s desires. We felt it was important to highlight this for our guests on the night, re-iterating the importance of traditional marketing in integrated marketing campaigns.”

Logitech is Cork based company and a world leader in products that connect people to the digital experiences they care about. They develop and market innovative hardware and software products that enable or enhance digital navigation, music and video entertainment, gaming, social networking, and audio and video communication over the Internet.

Bobby Kennedy, Senior International Account Manager of Logitech along with Brian Kelly, Marketing Manager Northern Europe and Frank Morley, General Manager Northern Europe, demonstrated the process they employed when bringing their award winning ‘Ultimate Ears’ brand to market and wowed the guests with their impressive premises and demonstrations at Cork Airport Business Park.

“Logitech aim to deliver a consumer experience that is special and which integrates technology and great design. By integrating consumer insights, technology, and innovation through the use of design-thinking, we create amazing experiences for our customers” Mr. Kennedy told us.

“Ultimate Ears, revolutionised the way artists perform music on stage with the creation of its custom fit professional earphones in 1995. Today, more touring artists use Ultimate Ears than any other brand and it is the leading supplier of custom fitted earphones for professional musicians and an emerging provider of premium speakers and earphones for the consumer market. We are delighted to say that it has also already won four prestigious awards, including a 2014 gold iF product design award and a gold 2014 International Design Excellence Award (IDEA)” he added.
Another event not to be missed is the next Christmas Lunch in association with Cork Chamber and Brightwater Recruitment taking place at the Radisson Hotel, Little Island on Friday December 12th. The keynote speaker is John Lonergan, who has worked in the prison service for 42 years, 24 of which were as the most senior prison officer in this country. John will talk about change management and its importance in business today, as well as recounting some more amusing stories from his time.

Take a table to entertain your clients or come with a few colleagues and network. For bookings see www.corkchamber.ie or www.mii.ie/events, like Mii Cork on facebook.com/miicork or join the conversation on Twitter #onthe12thdayofchristmas #ccChristmasLunch2014 @miicork @corkchamber

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