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A unique Regeneration Plan to make Cork a destination city

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20th December 2010

A unique Regeneration Plan to make Cork a destination city

Plans submitted for the development of a new Brewery Quarter on the site of the old Beamish & Crawford Brewery

A major planning application for the development of a new Brewery Quarter, on the site of the old Beamish & Crawford Brewery, was submitted to the City Council today, by a Joint Venture comprising Heineken Ireland and BAM Contactors.

The scheme aims to capitalize on a unique opportunity, to create a distinctive residential, commercial and cultural quarter linking the City’s past to its future whilst providing that vital ingredient in making Cork a top European destination city.

Plans for the three year, €150m project have been shaped by a desire to integrate the new structures with the protected brewery Counting House building. The plan will contribute to the local environment by opening up a new North/South route in sympathy with the original Streets and Lanes, from Grand Parade across to the unique landmarks of St. Finbarre’s Cathedral, Elizabeth Fort, Crawford and Proby’s Quay. This sensitive and creative approach will lead to significant regeneration benefits for the area and will serve as a catalyst for further development in the South City / Parish area.

Titled The Brewery Quarter, the development comprises a mixed scheme of retail, student accommodation, viewing tower, cinemas, restaurants, and bars together with commercial live-work units. A key feature of the development will be a large Exhibition /Conference space within the old brewery building which will be used for displaying artifacts linked to the history and tradition of brewing in cork and to the archeological and historical nature of the site.

At the heart of the regeneration project is a state of the art custom designed event centre, with a capacity to accommodate up to 6,000 patrons. Heineken Ireland and its development partner BAM Contractors have engaged extensively with Live Nation ,the revolutionaries of the onstage event centre music industry and owners of the O2 Dublin, to ensure that the centre will be a world class performance venue.

Commenting on the plans David Forde Managing Director Heineken Ireland;
“We in Heineken Ireland have always been conscious of the need to draft appropriate plans that optimise the uniqueness of the Beamish and Crawford site and in doing so, being mindful of the historical importance of the site. I think that not only have we delivered on that, but have exceeded it.

I have no doubt that the quarter will be an extraordinary and unique addition to the city’s townscape with significant regeneration benefit, whilst at the same time, providing a vibrant and dynamic hub designed to reflect the unique aspects of the City of Cork and offering a range of activities and services for the discerning visitor. I can’t wait for it to happen.”

Theo Cullinane, CEO of BAM Contractors also remarked;

“This scheme aims to meet and deliver on the aspirations of many, in bringing to Cork a tourist quarter with a much awaited event centre, which will offer the city a large, flexible space which can house art exhibitions, live performances, fairs, corporate events and touring shows.”

Mike Adamson, Chief Executive of Live Nation Ireland, commented;

“A purpose built entertainment venue is much needed in Cork. We are hugely encouraged that plans have now been submitted for the City’s perusal. We would like to thank Cork City for its support to date and hopefully the planning process will result in a world class venue for Cork, enabling us to bring the best of Live Entertainment and Events to Cork in the none too distant future”.

Heineken Ireland and BAM Contactors will have a model of the proposed development on public display in the foyer of Beamish & Crawford from mid January, which will provide the general public with a vision for the new development. The plans themselves will be available for inspection at City Hall in Cork and on the City Council website (planning portal).
 

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